We love that you are invested growing our global tribe with us. You are an essential, perfect piece to The PURE JOY puzzle. You are a unique soul, and your contribution matters! Other's need what you have to teach them, you can make a big difference when you show up and share a part of yourself.


History of Pure Joy Planet

Elaina Love started Pure Joy Planet in 1998 after she discovered the healing power of raw foods in 1997 while on a personal health transformation. Her 1-year journey into 100% raw foods, a colon cleanse and reading as many raw food books as she could find inspired her to start a raw food delivery service. She made vegan-raw food desserts, breakfast foods, salads, cheeses, entrees and crackers for a base of clientele in the San Francisco Bay Area out of her own kitchen. She then wrote her first recipe book, Elaina’s Pure Joy Kitchen Book 1 (featuring every day 100% raw food recipes) which sold thousands of copies and in 2000 completed the second volume. Both are recently updated and still available on Pure Joy Planet. After that, Elaina created the Amazing Nut Milk Bag to solve her problem of using a metal strainer to make nut milk. It also came in handy to strain the excess liquid out of her juice pulp when she was using her Champion Juicer. In 1999 Elaina started teaching classes in the Bay Area and had a fully functioning website which sold all of her products and promoted her recipes and classes. In 2000, she was hired by Living Light Culinary Arts Institute as a part time instructor, where she worked for 10 years while continuing to run Pure Joy Kitchen’s catering business, courses and store. The name eventually changed to Pure Joy Planet in 2005 to embrace the growing vision from food-focused to a more holistic embrace of offering information, products and courses that support healthful living and a happy planet.

From 2010 to current day Elaina has been directing the Pure Joy Culinary Academy in places like Bali, Ecuador, Singapore, Hong Kong and the USA, which teaches people how to be plant-based raw food chefs, instructors and business owners.


About the Founder, Elaina Love

Elaina Love is a leading authority on nutrition and health. She's an author of 3 raw vegan recipe books, speaker, and internationally renowned chef with over 20 years of experience. Elaina Love is the founder and director of Pure Joy Culinary Academy, a cutting-edge plant-based culinary arts and nutrition school. The Academy is designed to teach students how to prepare the best meals on the planet while healing and nourishing their bodies.

Over the last 20 years, Elaina’s low glycemic, grain-free, full flavored holistic recipes, and gourmet dishes have shaped the raw vegan food industry. She has coached and inspired hundreds of aspiring chefs and individuals who want to change their life, both in person and through her online programs.

Through raw foods, cleansing and fasting, Elaina has also healed herself from systemic candida, chronic fatigue, and severe skin problems. She is the creator of the first ever nut milk bag, The Amazing Nut Milk Bag.


PURE JOY TEAM

Katelyn Louise joined the Academy in 2015 as the kitchen manager and teacher. She healed from Autoimmune and Crones Disease by using low glycemic, raw food cleansing protocols and juice fasts. Katelyn continues to upgrade her knowledge while studying herbology and teaching people about the healing benefits of herbs, medicinal mushrooms and plants. Katelyn has become an integral part of Pure Joy Planet as our Operations Director, Counselor and Teacher.


Ali Stringer (aka ABSolutely Stringer) is Pure Joy Academy’s rockstar fitness coach. She is based in Australia and a frequent fitness model competitor, winning multiple age group competitions. She is passionate about a plant-based lifestyle for increasing strength and endurance through her fitness programs. She has is also a Pure Joy Academy Graduate and Raw Food Chef. You will find her coaching our participants in our infamous Love Camp Program.


Nicole Gale is our store manager and brings her own Pure Joy into the room always with a big smile to greet you. She’s our biggest cheerleader and loves trying out our latest supplements and superfoods.



Monique is a certified nutrition coach and Pure Joy Academy Instructor who specializes in teaching her students how to makeover their favorite "naughty" pastries, cakes and sweet treats into delicious and healthy alternatives. She currently teaches gluten-free and nut free dessert classes in New York City.


Together we continue to transform our own health and offer the most cutting edge, up to date protocols and nutrition programs for anything from our culinary trainings, fasting, liver flushing, candida cleansing and Plant-based Love (aka Boot) Camps and Wellness Retreats.


Our Mission

To empower our students to have a fulfilling career and a balanced and healthy lifestyle tailored to their unique needs.

Edible Education - To teach people how to adopt a nourishing, and delicious Pure Joy Planet lifestyle using the healing power of nutritious foods, detoxification techniques, thoughts, and intentions to help individuals achieve optimum health.


Our Vision

We are a global culinary school created by a small team of dedicated women, who's mission is to nourish the planet with the power and knowledge within us all. Our focus is on modern science, ancient wisdom and cutting edge food preparation for the modern lifestyle.

To continue to expand people's knowledge of plant-based living, to help people heal and nourish their bodies to contribute to the healing of the Planet. To have Pure Joy Culinary Academy running around the planet, in academic institutions, hospitals and schools.


What is the Future Vision of Elaina Love's Pure Joy Planet Inc.?

  • Have Culinary Academy’s in 50 communities within the next 5 years.
  • Run adjoining Pure Joy Kitchen (Cafe’s) in all locations in the next 1- 10 years.
  • Facilitate yearly Mastermind Training Retreats for our Graduates and Branch Owners in a beautiful location to connect our business community (includes additional business trainings, newest techniques, nutrition information, recipes and current market trends)
  • Create access to healthy plant-based foods by opening cafes and communities worldwide (one in every city). To teach people that living simply can heal themselves and the world.

The Pure Joy Planet Lifestyle

Our recipes and approach are prepared in ways that heal, nourish and sustain a long-term health and vitality for individuals and the planet.

PJP is more than a culinary school, it’s a community driven mission that connects Wellness Warriors together. We invite those who are passionate and driven to spread the plant-based healing lifestyle across the world.. These Wellness Warriors are not afraid to step outside their comfort zone, to serve the greater good of individuals and this planet.


Our Core Values

  • Our fundamental drive is to help people heal the planet, and their bodies, minds and spirits.
  • We believe that Pure Joy is everyone’s birthright and can be achieved with proper plant-based nutrition, detoxification, a healthy frame of mind and emotional support, What we eat is only part of it. The spiritual, emotional and physical side must be invited into our circle to achieve ultimate health and well-being.
  • We believe practicing all aspects of health (body, mind and spirit) should be included in every member of our teams and each student's daily practices.